Prepare to be bombarded by friends showing off their Instant Pots. Amazon confirmed yesterday that its famous mega-sale, Prime Day, will be held Oct. 13–14.
Like most businesses, Amazon had to reshuffle its calendar due to Covid, pushing back Prime Day from its typical July date.
Unlike most businesses, the delay arose partly because Amazon was doing too well, and it couldn’t handle a further uptick in demand during the summer. The retailer is on pace to smash the $280.5 billion it did in sales last year.
The holiday experiment
Prime Day isn’t just Amazon’s day anymore—last year, an entire ecosystem of 250+ retailers offered their own discounts around the event to leverage Bezos’s star power. Now, a Prime Day in October means Amazon is pushing up the holiday shopping period for the entire industry.
Amazon is also trying to make friends with the third-party sellers that use its marketplace. During the first day of the sale, Amazon is giving Prime members a $10 credit if they spend money on items sold by select small businesses on the site.
Via Morning Brew