Apple Releases Fitness and Bundle Services at Virtual Event

The smartphone maker also drops its newest mobile operating system today

Just kidding, Apple’s CEO would rather you buy his products. Specifically, the ones he unveiled yesterday in the company’s big (virtual) showcase.

Hardware highlights: 

Other highlights

Apple’s been investing in its services division and rolled out two big gameplans yesterday. 

1. Apple Fitness+ connects users to online workout videos. Peloton CEO John Foley called it a “legitimization” of streamed fitness content, but said his company still has an edge since it builds the bikes and treadmills. 

  • Worth noting: Many Fitness+ workouts require a set of dumbbells or less.

2. Apple One bundles the company’s paid Music, TV+, Arcade, and iCloud offerings into a $14.95/month subscription. Apple is also offering a Family tier that includes added storage and a Premier tier that includes Apple News+ and Fitness+. 

Rivals are fuming: Wrapping music, gaming, and video into one service could make it harder for users to leave the Apple orchard. After the event, Spotify said “Apple is using its dominant position and unfair practices to disadvantage competitors.”

Via Morning Brew

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