The marketing and advertising industry is a multitrillion-dollar colossus with exciting professional opportunities. But for people looking to begin their journey in marketing, it’s impossible to know where to start. There are just too. Many. Articles. And, frankly, too many boring articles.
That’s where we come in. The expert curators at Morning Brew have tapped experts, sifted through years of blog posts, and watched every Nike ad since sneakers were invented to bring you a 10-step guide to the best resources in the marketing industry.
- What you won’t find here: Fluffy listicles that tell you what you already know, like “it’s all about authenticity.”
- What you will find: Insightful case studies, videos, articles, and more that people in the industry actually use to make them better professionals.
Let’s get started!
1. Industry basics
2. The concept of “brand”
3. Basics of consumer behavior
4. Ethical questions
5. Data in marketing
6. Famous case studies
7. The future of marketing
8. Success stories
Dimitrios Kambouris/Getty Images for ULTA Beauty / KKW Beauty
9. Free courses and certifications
10. Stay up to date
Via Morning Brew