Ocean Spray and Fleetwood Mac Capitalize on Viral TikTok Video

It was a windfall for everyone involved

If you caught someone actually smiling while looking at their phone recently, chances are they were watching the TikTok video of a man cruising on a skateboard, mouthing the lyrics to Fleetwood Mac’s “Dreams” while sipping Ocean Spray juice. 

The backstory: Nathan Apodaca, who goes by 420DoggFace208 on TikTok, first posted the video in September. It went megaviral, racking up over 26.9 million views on TikTok and countless more across other social media platforms. 

  • Fleetwood Mac drummer Mick Fleetwood and Ocean Spray CEO Tom Hayes both jumped on the trend by posting similar videos of themselves vibing out. 
  • Then, on Tuesday, Ocean Spray gave Apodaca a truck for his role as the company’s unexpected brand ambassador. 

It was a windfall for everyone involved

Last week, Fleetwood Mac’s “Dreams” had its best streaming week ever, the #oceanspray tag on TikTok has over 25 million views (the video didn’t even use that hashtag), and Apadoca got a new, cranberry red Nissan Titan PRO-4X.

Bottom line: This is one of the most concrete examples of TikTok’s ability to manufacture celebrities and drive cultural moments. Every brand is hoping they’re the next Ocean Spray.


Via Morning Brew

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