After a summer of deadlocked streaming wars debates, NBCU finally reached a deal with Roku to get its ad-supported streaming service, Peacock, on the connected TV platform.
Peacock launched in July, and although it’s still unclear exactly when Peacock will be added to Roku’s suite of apps, it’s clear that the addition gives advertisers more reason to invest in NBCU’s new bird.
- Roku controlled 38% of the U.S. streaming-media player market in Q1 and saw significant revenue growth due to cord cutting in Q2.
- The deal makes Peacock readily accessible to nearly 40 million active U.S. Roku accounts.
- That potential reach is a big deal for Peacock, which currently stands at about 15 million users across both its ad-supported and ad-free options.
Zoom out: The other new kid on the block this summer, HBO Max, launched in May and still isn’t on Roku or Amazon Fire TV.
Why this matters: If Peacock continues to become available on CTV platforms like Roku (it still hasn’t reached a deal with Amazon) and increases audience time spent on the platform, it could become a powerful OTT advertising alternative to Hulu.
Via Morning Brew