You may have seen this headline yesterday: “Charli D’Amelio Joins Triller.” Whether you responded “omg” or “joins is the only one of those words I know”…can probably be deduced based on how much time you spend on TikTok.
- Charli D’Amelio is a TikTok megastar. She announced yesterday she’ll start creating content on…
- Triller, which is a U.S.-based TikTok rival.
The deal is non-exclusive, so Charli will still influence on TikTok (and Instagram, and YouTube).
Zoom out: For an app that talks a big game about being different from TikTok, Triller’s been capitalizing on the geopolitical turmoil around TikTok by recruiting big names in content creation, including D’Amelio, fellow TikToker Addison Rae, and even President Trump and some members of his family.
Another development from the influencer desk: Kim Kardashian West is joining other celebs in temporarily freezing her Instagram and Facebook accounts today. The OG influencer said she couldn’t “sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda, and misinformation.”
Via Morning Brew